The Rise of ‘Tweakments’

The following is a repost from Glamour.

https://www.glamour.com/story/tweakments-facial-optimization-procedures

The last time I got Botox, my dermatologist, Melissa Levin, M.D., asked me, “So you still want to have movement, right?” I nodded. I don't want my muscles to be frozen in place. I would just like to look the way I did in college, when I still got carded on Monday nights at the local Chili’s. These days I can order a margarita and they’ll just…bring it to me.

I’m not alone in my desire to keep my face looking like my face. Tweakments, or super-small injections of neuromodulators and filler in order to create a natural result, are gaining in popularity. “A tweakment is not different from an injectables treatment per se, but I think of it as a minimal refinement to your existing anatomy,” says New York plastic surgeon Lara Devgan, M.D., whose Instagram is full of patients who sought her out for her skilled craft in what the aesthetics industry calls facial optimization. “It’s designed to be a subtle improvement rather than a major change.“

Tweakments are especially gaining ground in the age of the new coronavirus—at least, the curiosity around them is. Blame your daily stand-up meeting. “Unflattering Zoom angles are the new awkward selfie,” says Devgan. Her practice just reopened following shelter-in-place orders, and it currently has a waiting list in the thousands for appointments. “In terms of cosmetic treatments, people are spending more time looking at their own faces, and this has led to an increase in first-time patients seeking out tweakments,” she says.

There are a number of factors behind the appeal of tweakments. Your serum can only go so far, for one. “Skin care is skin care, but it only does so much,” says Sapna Palep, M.D., dermatologist and founder of Spring Street Dermatology in New York City. “It doesn’t get past the epidermal layer of your skin.” Injectables, on the other hand, go into the dermis and beyond.

Another big contributor is that the people now pursuing injectables for the first time have learned from the mistakes of the past—namely, the duck lips, inflated skin, and freakishly smooth foreheads. Now “most people want to feel like the best version of themselves, rather than look like someone else,” says Devgan. “This is the essence of tiny tweakments: They allow us to preserve the feeling of facial identity while optimizing global facial beauty.”

When done right, a tweakment strikes the perfect balance between fulfilling the desire to enhance or correct and the need to look natural while doing it. “I still wanted movement in my face and to look like a normal person,” says Louise Molony, 31, a publicist in New York City who first got Botox several months ago. “But I wanted to make sure that I was getting enough to see a difference in my problem areas.”

That balance is often what appeals to younger women and first-timers alike. “The results are subtle but effective enough to yield the desired effect,” says Lauren Davis, 32, a stay-at-home mom in Cummings, Georgia, who got both Dysport (a neuromodulator brand similar to Botox) for lines and Restylane (a brand of filler) to address undereye bags. “People look at me and say, ‘I can tell the baby has been sleeping through the night! You look great!’”

To achieve this, tweakments are largely corrective. For instance, if you’re beginning to see the first signs of volume loss around your face—the result of fat breaking down over time—then super-small amounts of filler can be used to tighten your jawline, lightly plump your cheeks, and generally restore what’s missing. Enhancing with tweakments is still doable in most areas, but only to a certain extent. “You can enhance lips with lip injections, but you never want to enhance past your natural state,” Palep says.

The sign of a good tweakment is when you’re one of few people to notice the results—if any. For instance, a former colleague of mine requested injectables so subtle that her husband wouldn’t notice. “If you appreciate the paradoxical notion of wanting to look the same but better, or the idea of a subtle change that you’ll see but others won’t notice, then you may be a good candidate for a tweakment,” says Devgan.

That was important for Ashley Abell, 29, a hearing-instruments specialist in St. Louis. When she sought out Dysport for fine lines on her forehead, she says, “I didn't want it to look like I had anything done. So I just asked that it look natural.”

Another bonus is that tweakments are versatile. They can be used to address a variety of aesthetic concerns. “A tweakment can address anything where millimeters matter—asymmetry of your eyebrows, unwanted fine lines around your eyes, a bump on your nose, thinning of your lips, dull skin quality, or even a combination of all of those things,” Devgan says. The key is addressing these things on a micro scale, with small changes that add up to a more youthful appearance without any single part attracting attention.